{"title":"Alter Ego Italy","description":"","products":[{"product_id":"pure-illuminating-shampoo","title":"Alter Ego Italy Pure Illuminating Shampoo","description":"\u003cp\u003eSulfate free Illuminating shampoo, ideal for blonde, bleached and lightened hair. Gently cleanses restoring body and brilliance even on fine and porous structures.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThe mix of active ingredients illuminates the hair structure guaranteeing an anti-yellow and anti-oxidizing action in synergy with the other products.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"1.69 Oz","offer_id":12726129360968,"sku":"","price":8.32,"currency_code":"USD","in_stock":false},{"title":"8.45 Oz","offer_id":12726129393736,"sku":"","price":25.8,"currency_code":"USD","in_stock":true},{"title":"47.33 Oz","offer_id":12726129426504,"sku":"","price":66.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/2108\/products\/alter_ego_001.jpg?v=1535545539"},{"product_id":"alter-ego-italy-pure-illuminating-conditioner","title":"Alter Ego Italy Pure Illuminating Conditioner","description":"\u003cp\u003eSulfate free Illuminating Conditioner, ideal for blonde, bleached and lightened hair. Restores incredible brilliance and leaves hair silky soft, strong and healthy.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThe mix of active ingredients regenerates the hair structure guaranteeing exceptional suppleness and leaving hair easy to manage.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"1.35 Oz","offer_id":12726188900424,"sku":"","price":8.32,"currency_code":"USD","in_stock":false},{"title":"6.76 Oz","offer_id":12726188933192,"sku":"","price":25.8,"currency_code":"USD","in_stock":true},{"title":"30.43 Oz","offer_id":12726188965960,"sku":"","price":62.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/2108\/products\/alter_ego_003.jpg?v=1535547244"},{"product_id":"alter-ego-italy-pure-illuminating-mask","title":"Alter Ego Italy Pure Illuminating Mask","description":"\u003cp\u003eIntensive, deep-hydrating Illuminating mask, ideal for blonde, bleached and lightened hair. Restores incredible brilliance and leaves hair silky soft, strong and healthy.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThe mix of active ingredients regenerates the hair structure guaranteeing exceptional suppleness and leaving hair easy to manage.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"6.76 Oz","offer_id":12726241591368,"sku":"","price":25.8,"currency_code":"USD","in_stock":true},{"title":"33.81 Oz","offer_id":12726241624136,"sku":"","price":68.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/2108\/products\/alter_ego_004.jpg?v=1535548205"},{"product_id":"alter-ego-italy-pure-light-blue-powder-17-6-oz","title":"Alter Ego Italy Pure Light Blue Powder 17.6 Oz","description":"\u003cp\u003e\u003cstrong\u003eAlter Ego Italy Pure Light Blue Powder 17.6 Oz\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003ePURE LIGHT BLUE POWDER\u003c\/strong\u003e\u003cbr\u003e The Compact Bleaching Powder with its new lightening formula has a lifting power of up to 7 levels. It is ideal for use with all lightening techniques and for decoloring technical services. Enriched with eco-certified Active Shine Complex and Inca Oil, it neutralizes unwanted underlying yellow tones.\u003cbr\u003e \u003cstrong\u003eUse:\u003c\/strong\u003e\u003cbr\u003e 1:1,5 gives a more compact consistency perfect for free-hand techniques\u003cbr\u003e 1:2 gives a more fluid consistency perfect for foil techniques\u003cbr\u003e Always mix pure light blue powder with Cream Co-activator to guarantee excellent lightening results with an elevated cosmetic action\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":12726272327752,"sku":"","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/2108\/products\/alter_ego_italy_006.png?v=1622212199"},{"product_id":"alter-ego-italy-pure-light-cream-17-6-oz","title":"Alter Ego Italy Pure Light Cream 17.6 Oz","description":"\u003cp\u003e\u003cstrong\u003eAlter Ego Italy Pure Light Cream 17.6 Oz\u003c\/strong\u003e\u003cbr\u003e Pure Light Cream provides maximum control and is easy to use with all lifting techniques. It protects the hair structure thanks to its innovative formulation enriched with eco-certified Active Shine Complex and Inca Oil for more hydrated, nourished and shinier blondes. Its special creamy texture promotes superior product application and adhesion, for improved transporting of the natural active principles. It lifts up to 7 levels.\u003cbr\u003e \u003cstrong\u003eUse:\u003c\/strong\u003e\u003cbr\u003e Mix the required amount of Cream Coactivator according to the chosen lifting technique\u003cbr\u003e 1:1,5 gives a more compact consistency perfect for free-hand techniques\u003cbr\u003e 1:2 gives a more fluid consistency perfect for foil techniques\u003cbr\u003e 1:2 for full-head lightening\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":12726282584136,"sku":"AEPLC17","price":47.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/2108\/products\/alter_ego_008.jpg?v=1535549709"},{"product_id":"total-blonde-activator-16-9-oz","title":"Alter Ego Italy Total Blonde Activator 16.9 Oz","description":"\u003cdiv class=\"images-produit padding-left\"\u003e\n\u003cdiv class=\"main-image\" id=\"grandeImage\"\u003e\n\u003cdiv class=\"zoom\"\u003e\n\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/www.alteregoitaly.ca\/bundles\/panierdachattemplateengine\/londres\/images\/plus.png\" srcset=\"\/bundles\/panierdachattemplateengine\/londres\/images\/plus.png 1x, \/bundles\/panierdachattemplateengine\/londres\/images\/plus@2x.png 2x\"\u003eTotal Blond Activator\u003c\/strong\u003e is a cosmetic oxidizing activator cream enriched with paraben-free Hyaluronic Acid for its filling action, eco-certified Inca oil and Active Shine Complex for their excellent protecting and illuminating properties. Its specific creamy consistency is ideal for full-head lightening. It guarantees maximum scalp comfort and full respect of the hair structure when mixed with Pure Light Cream, mixing ratio 1:2. Its special soft and rich texture is easy to mix, gives even application and greatly improves the technical performance of the bleaching product it is mixed with.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"infos-produit padding-right-less\"\u003e\n\u003cdiv class=\"description fr-view\" itemprop=\"description\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor full-head lightening mix Total Blonde Activator (30 g) with Pure Light Cream (60 ml) to guarantee maximum safety and protection.\u003c\/p\u003e\n\u003cp\u003eRatio 1:2\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":12733079289928,"sku":"","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/2108\/products\/alter_ego_009.png?v=1535621870"},{"product_id":"pure-hi-lite-lifting-cream-5-07-oz","title":"Alter Ego Italy Pure Hi Lite Lifting Cream 5.07 Oz","description":"\u003cp\u003e\u003cstrong\u003ePure Hi-Lite\u003c\/strong\u003e is a premium lifting hair cream specialized in decoloring cosmetically colored hair. The “Crystal-Clear” formula lifts up to 3 levels without modifying the tone character. Its gradual permanent lightening action works well on lengths and ends. The result is clean and neat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn a non-metallic bowl mix PURE HI-LITE in the ratio 1:2 with Cream Coactivator at 30 - 40 vol. (e.g. 30 ml of PURE HI-LITE + 60 ml of Cream Coactivator) to reach a creamy mix.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":12733099901000,"sku":"AEPHLC5","price":27.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/2108\/products\/alter_ego_009.jpg?v=1535622052"},{"product_id":"alter-ego-italy-pure-toner-2-oz","title":"Alter Ego Italy Pure Toner 2 Oz","description":"\u003cp\u003eThe Toner Cream is ideal for naturally blonde, bleached or lightened hair. It provides a progressive and balanced toning action. Neutralizes unwanted warm underlying tones. Its delicate formula is made with eco-certified Inca Oil \u0026amp; Active Shine Complex. It gives outstanding longer lasting brilliance. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePURE CIPRIA: Paster-blonde effect, ideal for neutralizing underlying intense yellow tones, perfect for very personalized blondes.\u003c\/li\u003e\n\u003cli\u003ePURE CARAMEL: Caramel blonde effect, perfect for enhancing warm tones.\u003c\/li\u003e\n\u003cli\u003ePURE PLATINUM: Ash-blonde effect, ideal for neutralizing underlying yellow-orange tones, perfect for steely blondes.\u003c\/li\u003e\n\u003cli\u003ePURE WHITE: Ice-cold effect, ideal for neutralizing underlying soft yellow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e\u003cbr\u003eApply on washed and towel-dried hair\u003c\/p\u003e\n\u003cp\u003eLeave on for 20 min \u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Caramel","offer_id":12733169008712,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Dusty Pink","offer_id":12733169041480,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Platinum","offer_id":12733168975944,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"White","offer_id":12733168943176,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Denim Mauve","offer_id":42460971466903,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Pastel Lilac","offer_id":42460971499671,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Dusty Copper","offer_id":42460971532439,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Pink Pop","offer_id":42460971565207,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Milky Mint","offer_id":42460971597975,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Cappuccino","offer_id":42460971630743,"sku":"","price":20.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/2108\/products\/alter_ego_010.jpg?v=1535622628"},{"product_id":"pure-diamond-lift-2-oz","title":"Alter Ego Italy Pure Diamond Lift 2 Oz","description":"\u003cdiv class=\"images-produit padding-left\"\u003e\n\u003cdiv class=\"main-image\" id=\"grandeImage\"\u003e\n\u003cdiv class=\"zoom\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"infos-produit padding-right-less\"\u003e\n\u003cdiv class=\"les-prix\" itemprop=\"offers\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/Offer\"\u003ePure Diamond Lift is a permanent coloring cream with a powerful lightening effect that lifts up to 5 tones. It makes the hair fiber more hydrated, suppler and shinier. It balances and tones the coloring pigments. It helps protect the color from yellowing and guarantees maximum hair protection during the lifting process.\u003c\/div\u003e\n\u003cdiv class=\"description fr-view\" itemprop=\"description\"\u003e\n\u003cul\u003e\n\u003cli\u003ePURE DIAMOND SHINE. HL.2 Irise’ =  lifts and neutralizes intense yellow tones to reach beige-iris effects\u003c\/li\u003e\n\u003cli\u003ePURE DIAMOND SHINE. HL.91 Pearl Ash = lifts and neutralizes light yellow tones to reach pearl blonde effects\u003c\/li\u003e\n\u003cli\u003ePURE DIAMOND SHINE. HL.7 Beige = lifts and neutralizes unwanted warm tones to reach sandy-blonde effects\u003c\/li\u003e\n\u003cli\u003ePURE DIAMOND SHINE. HL.0 Natural = reaches maximum lift and a translucent “pure blonde” effect \u003c\/li\u003e\n\u003cli\u003ePURE DIAMOND SHINE. HL.1 Ash= for ash-blonde lift effects, neutralizes unwanted orange-yellow tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMixing 1:2 with Cream Coactivator 40 vol.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Ash","offer_id":12733517856840,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Beige","offer_id":12733517791304,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Iris","offer_id":12733517725768,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":12733517824072,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Pearl Ash","offer_id":12733517758536,"sku":"","price":20.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/2108\/products\/alter_ego_011.jpg?v=1535625316"},{"product_id":"alter-ego-italy-pastel-toner-2-oz","title":"Alter Ego Italy Pastel Toner 2 Oz","description":"\u003cdiv class=\"images-produit padding-left\"\u003e\n\u003cdiv class=\"main-image\" id=\"grandeImage\"\u003e\n\u003cdiv class=\"zoom\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"infos-produit padding-right-less\"\u003e\n\u003cdiv class=\"description fr-view\" itemprop=\"description\"\u003e\n\u003cp\u003e\u003cstrong\u003eCreative Toning\u003c\/strong\u003e with a Pastel Effect is ideal for blonde, bleached or lightened hair (bases from 7 to 10). Applied to medium\/dark bases (bases from 5 to 6), it gives your hair delicate reflexes. Modular duration up to a maximum of 6\/8 washes makes the color versatile and trendy. \u003c\/p\u003e\n\u003cp\u003eIt can also be used as a modulator:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDenim Mauve balances shades and color hues.\u003c\/li\u003e\n\u003cli\u003ePastel Lilac balances shades and color hues.\u003c\/li\u003e\n\u003cli\u003eDusty copper livens up shades and color hues.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMix with Coactivator Cream 10vol. in a ratio of 1:2 and apply on previously washed hair.\u003c\/p\u003e\n\u003cp\u003eLeave to set between 5 and 20 minutes, depending on the desired intensity of the color.\u003c\/p\u003e\n\u003cp\u003eRinse well with warm water. Shampoo lightly with Arganikare Miracle Color Daily Care.\u003c\/p\u003e\n\u003cp\u003eTo protect and nourish the cosmetic color, treat with Arganikare Miracle Color Conditioner, then rinse.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Cappuccino","offer_id":41481022013591,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Denim Mauve","offer_id":12733530243144,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Dusty Copper","offer_id":12733530308680,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Pastel Lilac","offer_id":12733530275912,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Pink Pop","offer_id":41481023062167,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"White","offer_id":42440654291095,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Platinum","offer_id":42440654323863,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Caramel","offer_id":42440654356631,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Dusty Pink","offer_id":42440654389399,"sku":"","price":20.25,"currency_code":"USD","in_stock":true},{"title":"Milky Mint","offer_id":42440654422167,"sku":"","price":20.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/2108\/products\/alter_ego_012.png?v=1535625565"},{"product_id":"alter-ego-italy-b-toxkare-prepping-shampoo-25-36-oz","title":"Alter Ego Italy B.Toxkare Prepping Shampoo 25.36 Oz","description":"\u003cspan\u003e\u003cstrong\u003eB.toxkare's Preparing Shampoo\u003c\/strong\u003e has a deep cleansing action that removes impurities and styling build-up. The quick acting formula prepares the hair structure to receive the dynamic plumping and replenishing action of the treatment B.toxkare Lifting Serum. Enabling the treatment to penetrate and deliver its dynamic plumping action. \u003c\/span\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":12734223122504,"sku":"AEPS25","price":42.45,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/2108\/products\/alter_ego_013.jpg?v=1535632924"},{"product_id":"alter-ego-italy-b-toxkare-replumping-shampoo","title":"Alter Ego Italy B.Toxkare Replumping Shampoo","description":"\u003cspan\u003e\u003cstrong\u003eThe Replumping Shampoo\u003c\/strong\u003e is formulated to gently cleanse hair and restores weightless elasticity and body. Hyaluronic acid hydrates and smoothes hair, makes them look healthier and younger, while the collagen and keratin restore elasticity and body.\u003c\/span\u003e","brand":"Alter Ego Italy","offers":[{"title":"2 Oz","offer_id":12734296293448,"sku":"","price":12.8,"currency_code":"USD","in_stock":true},{"title":"10.14 Oz","offer_id":12734296326216,"sku":"","price":21.27,"currency_code":"USD","in_stock":false},{"title":"33.81 Oz","offer_id":12734296358984,"sku":"","price":46.15,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/2108\/products\/alter_ego_014.jpg?v=1535633595"},{"product_id":"alter-ego-italy-b-toxkare-replumping-cream","title":"Alter Ego Italy B.Toxkare Contouring Cream 16.9 Oz","description":"\u003cp\u003e\u003cstrong\u003eThe Contouring Cream\u003c\/strong\u003e is a sealing cream that completes the B.toxkare treatment. It is formulated to lock the active ingredients deep within the hair fiber and close the cuticle scales. The elevated concentration of hyaluronic acid, collagen and keratin deliver deep hydration and nourishment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCompleted the leave-on time of Lifting Serum B.Toxkare, use the spatula to extract the required amount of cream and apply evenly along lengths and ends. \u003c\/p\u003e\n\u003cp\u003eLeave on for 10 minutes, then rinse off and style as desired.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":12734326276168,"sku":"AECC16","price":44.3,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/2108\/products\/alter_ego_015.jpg?v=1535633956"},{"product_id":"alter-ego-italy-b-toxkare-replumping-cream-1","title":"Alter Ego Italy B.Toxkare Replumping Cream","description":"\u003cspan\u003e\u003cstrong\u003eThe Replumping Cream\u003c\/strong\u003e enriched with hyaluronic acid, collagen, and keratin leaves hair silky soft and easy to manage. It gives body and a young looking appearance to the hair.\u003c\/span\u003e","brand":"Alter Ego Italy","offers":[{"title":"1.69 Oz","offer_id":12734344888392,"sku":"","price":11.1,"currency_code":"USD","in_stock":false},{"title":"6.76 Oz","offer_id":12734344921160,"sku":"","price":22.2,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/2108\/products\/alter_ego_016.jpg?v=1535634089"},{"product_id":"alter-ego-italy-b-toxkare-lifting-serum-10-x-pieces","title":"Alter Ego Italy B.Toxkare Lifting Serum - 10 x Pieces","description":"\u003cspan\u003e\u003cstrong\u003eThe Hair Lifting Serum\u003c\/strong\u003e is a precious treatment formulated to deliver a dynamic filling and re-plumping action. It is the second step of the B.toxkare care treatment. It regenerates and strengthens hair from within to replenish and restore elasticity, vigor, softness, and brilliance for healthy younger looking hair. Hyaluronic acid hydrates and smoothes actively transforming the hair fiber, whilst collagen and keratin work to restore elasticity, luminosity, and bounce, leaving hair looking and feeling silky soft and supple.\u003c\/span\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":12734368776264,"sku":"AELS1","price":69.25,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/2108\/products\/alter_ego_017.jpg?v=1535634304"},{"product_id":"alter-ego-italy-co-activator-cream-10-volume-developer","title":"Alter Ego Italy Co Activator Cream 10 Volume Developer","description":"\u003cspan\u003eThe Coactivator Cream is a stabilized oxidizing cream enriched with innovative new generation conditioning cationic agents. Its specific cream formula easy to mix, helps its active principles carry out a treating, replenishing and softening action on the hair structure, to guarantee maximum cosmetic action of the final color result. 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