Alter Ego Italy

The Replumping Shampoo is formulated to gently cleanse hair and restores weightless elasticity and body. Hyaluronic acid hydrates and smoothes hair, makes them look healthier and younger, while the collagen and keratin restore elasticity and body.

B.toxkare's Preparing Shampoo has a deep cleansing action that removes impurities and styling build-up. The quick acting formula prepares the hair structure to receive the dynamic plumping and replenishing action of the treatment B.toxkare Lifting Serum. Enabling the treatment to penetrate and deliver its dynamic plumping action. 

Anti-yellow silver shampoo Color maintenance shampoo anti-yellow for decoloured or grey hair. It nourishes and tones highlights streaks, bleached or grey hair attenuating yellow tones. It restores shine to grey hair. pH 5.0-5.2.

Ultra delicate revitalizing shampoo for fine hair. Excellent hydrating action, restores weightless silky soft brilliance. The special antioxidizing action of Q10 guarantees an anti-age effect. pH: 5.0 – 6.0. Formulated with Luviquat Excellance TM - a quaternary polymer with excellent conditioning, hydrating and protecting properties. Restores weightless hydration and enhances body.

Alter Ego Italy Filler Replumping Shampoo Replumping shampoo enriched with Hairfiller Complex- made with quaternized hyaluronic acid and natural wheat extract. Gentle cleansing action Prepares the hair for subsequent treatments Plumping Shampoo Ideal for all hair types Plump Effect Anti-age action Hair Filler Complex technology Hyrates, illuminates and plumps the hair from the inside With Wheat extract

Purifying, rebalancing shampoo formulated to gently remove excess sebum and / or dandruff. Purifies and cleanses impure skins, leaving the hair light and clean.

Alter Ego Italy Urban Proof Rehab Shampoo 6.7 Oz A Rebalancing Cleansing shampoo ideal for all hair types. Hydrating, deeply moisturizes and eliminates any residue. Particularly suitable for use after sun exposure.

Its exclusive formula with Urban Shield Technology and Activated Vegetal Charcoal gently cleanses all types of hair, leaving it light, shiny and clean longer. It carries out an effective purifying action, removing impurities and particulate matter, protecting the hair against pollutants present in urban environments.

Bodifying is suited to all types of hair, especially fragile thinning hair. Gives a boost of energy to the scalp resulting in visibly fuller, healthier and stronger hair.