Products

Sulfate free Illuminating Conditioner, ideal for blonde, bleached and lightened hair. Restores incredible brilliance and leaves hair silky soft, strong and healthy. The mix of active ingredients regenerates the hair structure guaranteeing exceptional suppleness and leaving hair easy to manage.

Intensive, deep-hydrating Illuminating mask, ideal for blonde, bleached and lightened hair. Restores incredible brilliance and leaves hair silky soft, strong and healthy. The mix of active ingredients regenerates the hair structure guaranteeing exceptional suppleness and leaving hair easy to manage.

Sulfate free Illuminating shampoo, ideal for blonde, bleached and lightened hair. Gently cleanses restoring body and brilliance even on fine and porous structures. The mix of active ingredients illuminates the hair structure guaranteeing an anti-yellow and anti-oxidizing action in synergy with the other products.

Alter Ego Italy Pure Light Blue Powder 17.6 Oz PURE LIGHT BLUE POWDER The Compact Bleaching Powder with its new lightening formula has a lifting power of up to 7 levels. It is ideal for use with all lightening techniques and for decoloring technical services. Enriched with eco-certified Active Shine Complex and Inca Oil, it neutralizes unwanted underlying yellow tones....

Alter Ego Italy Pure Light Cream 17.6 Oz Pure Light Cream provides maximum control and is easy to use with all lifting techniques. It protects the hair structure thanks to its innovative formulation enriched with eco-certified Active Shine Complex and Inca Oil for more hydrated, nourished and shinier blondes. Its special creamy texture promotes superior product application and adhesion, for...

The Toner Cream is ideal for naturally blonde, bleached or lightened hair. It provides a progressive and balanced toning action. Neutralizes unwanted warm underlying tones. Its delicate formula is made with eco-certified Inca Oil & Active Shine Complex. It gives outstanding longer lasting brilliance.  PURE CIPRIA: Paster-blonde effect, ideal for neutralizing underlying intense yellow tones, perfect for very personalized blondes....

Treatment for damaged hair Anti-breakage treatment for treated and damaged hair. Contains a mix of amino acids and keratin. Seals the fiber, protecting it from external aggressions. Deeply strengthens. Helps to prevent the formation of split ends. It does not weigh down the hair. Makes them stronger, more resistant and shinier. pH 5.0-5.5. Free from SLES, SLS, parabens, petrolatums.

Moisturising regenerating shampoo with a special blend of Natural Oils (Black Cumin, Patauà, Tsubaki).

Perfecting illuminating oil with a blend of natural oils (Black Cumin, Patauà, Tsubaki).