Alter Ego Italy

The Hair Lifting Serum is a precious treatment formulated to deliver a dynamic filling and re-plumping action. It is the second step of the B.toxkare care treatment. It regenerates and strengthens hair from within to replenish and restore elasticity, vigor, softness, and brilliance for healthy younger looking hair. Hyaluronic acid hydrates and smoothes actively transforming the hair fiber, whilst collagen...

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...

The Contouring Cream is a sealing cream that completes the B.toxkare treatment. It is formulated to lock the active ingredients deep within the hair fiber and close the cuticle scales. The elevated concentration of hyaluronic acid, collagen and keratin deliver deep hydration and nourishment. Use: Completed the leave-on time of Lifting Serum B.Toxkare, use the spatula to extract the required...

The Replumping Shampoo is formulated to gently cleanse hair and restores weightless elasticity and body. Hyaluronic acid hydrates and smoothes hair, makes them look healthier and younger, while the collagen and keratin restore elasticity and body.

Multifunctional oil treatment for hair. Enriched with eco-certified Argan Oil and Tamanu Nut Oil. Instantly restores shine, provides nourishment and tames frizzy hair. For all hair types.

The Replumping Cream enriched with hyaluronic acid, collagen, and keratin leaves hair silky soft and easy to manage. It gives body and a young looking appearance to the hair.

Amplifies and defines curl movement. Improves hold while guaranteeing control and natural elasticity.

The Coactivator Cream is a stabilized oxidizing cream enriched with innovative new generation conditioning cationic agents. Its specific cream formula easy to mix, helps its active principles carry out a treating, replenishing and softening action on the hair structure, to guarantee maximum cosmetic action of the final color result. Its special soft and rich texture not only enhances the coloring...

For uncompromising lovers of luxury. Guaranteed protection, flexibility and brilliance during all stages of heat styling.