Products

Alter Ego Italy Urban Proof Dry Shampoo 6.76 Oz Refresh your next-day hair in an instant with the Alter Ego Italy Urban Proof Dry Shampoo. Using anti-pollution Urban Sheild Technology to cleanse the scalp by absorbing the excess sebum and oils, leaving your hair refreshed and delicately scented.

Moisturizing and anti-pollution action hair & body fluid.

Keep surfaces sanitized with this hygiene spray. Enriched with Tea Tree oil to purify, it is perfect for combs and brushes.

Ideal for all hair types, this leave-in detangling conditioner comes complete with UV protection. Nourishes and hydrates while protecting the hair fiber structure from damage.

Alter Ego Italy Urban Proof Rehab Shampoo 6.7 Oz A Rebalancing Cleansing shampoo ideal for all hair types. Hydrating, deeply moisturizes and eliminates any residue. Particularly suitable for use after sun exposure.

Escape the city with this unique hair and body fragrance. This mist is formulated with cutting edge Urban Shield Technology that provides protection for your hair and skin against smog, fine particles and heavy metals polluting our air. 

To perfect your hairstyle and to reproduce a beach effect, the Alter Ego brand offers you the Urban Proof sea salt hair spray with UV protection. It is a product formulated with mineral salts that helps you create a "beach exit" look while ensuring good hold of the hair and a matte effect.

Its exclusive formula with Urban Shield Technology and Activated Vegetal Charcoal gently cleanses all types of hair, leaving it light, shiny and clean longer. It carries out an effective purifying action, removing impurities and particulate matter, protecting the hair against pollutants present in urban environments.