Products

Its a 10 Miracle Shampoo Plus Keratin It’s a 10 Miracle Shampoo Plus Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. Free of sulfates, sodium chloride and parabens, this shampoo protects color, shields against heat styling and environmental damage, and leaves hair bouncier and softer with every use.

Its a 10 Miracle Shine Spray with Noni Oil 4 Oz Adding the finishing touch to any type of hair, the It’s a 10 Miracle Shine Spray is the simple and effective way to impart lustrous, healthy shine. Designed to be equally effective on wet or dry hair, our Miracle Shine Spray uses powerful natural ingredients to help smooth curly...

Its a 10 Miracle Silk Express Shampoo 10 Oz Give hair the unbeatable softness and luster that comes with pure silk in every shampoo. It’s a 10 Haircare’s Silk Express Miracle Silk Shampoo strengthens and nourishes hair with the power of silk, in a formula light enough for everyday use. Starting from the first shampoo, styling becomes easier thanks to...

Its a 10 Miracle Silk Express Smoothing Balm 5 Oz Ideal for regular use to achieve salon-perfect results for straight styles at home, It’s a 10 Silk Express Miracle Smoothing Balm is one simple step to ultimate silkiness. Used before styling, hair dries faster, with more manageability, fewer tangles, less frizz, better hold, and natural botanical straightening that lasts and...

Its a 10 Miracle Styling Mousse 9 Oz It’s a 10 Miracle Styling Mousse … Let’s Keep Things Light! Structured styles don’t have to be heavy thanks to It’s a 10 Miracle Styling Mousse. Firm, weightless hold is easily achieved with this airy foam that actually improves hair’s texture, strength and stylability with every use. Perfect for short styles, including...

Its a 10 Miracle Styling Serum 4 Oz Bring out the best dimension, fullness and shine each and every time you style with It's a 10 Miracle Styling Serum. Never before has such a small amount of product made such a noticeable difference on all types of styles. It defines curls with bounce and body. It makes straight styles sleek...

Its a 10 Miracle Volumizing Shampoo 10 Oz Over time, certain hair care products can leave hair weighted down and lifeless. That's where It's a 10 Volumizing Shampoo comes to the rescue. Our lightweight, daily, sulfate-free shampoo is designed to remove build-up while also nourishing and strengthening hair to reveal its natural beauty and volume. Ideal for delicate, fine, thinning...

Its a 10 Potion 10 Collection Miracle Repair Hair Mask 8 Oz Reverse Damage, Dryness, and Dullness Like Magic. For hair that faces extreme challenges, a magical elixir like It’s a 10 Potion 10 is the only solution. Apply the ultra-thick, rich, creamy formula of Potion 10’s Miracle Repair Hair Mask to even the most stressed-out tresses and you’ll see...