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Alter Ego Italy

$ 8.89

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...

$ 7.30

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...

$ 8.89

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...

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$ 27.00

The Coactivator Cream is a stabilized oxidizing cream enriched with innovative new generation conditioning cationic agents. Its specific cream formula easy to mix, helps its active principles carry out a treating, replenishing and softening action on the hair structure, to guarantee maximum cosmetic action of the final color result. Its special soft and rich texture not only enhances the coloring...

$ 20.25

Creative Toning with a Pastel Effect is ideal for blonde, bleached or lightened hair (bases from 7 to 10). Applied to medium/dark bases (bases from 5 to 6), it gives your hair delicate reflexes. Modular duration up to a maximum of 6/8 washes makes the color versatile and trendy.  It can also be used as a modulator: Denim Mauve balances...

$ 20.25

Pure Diamond Lift is a permanent coloring cream with a powerful lightening effect that lifts up to 5 tones. It makes the hair fiber more hydrated, suppler and shinier. It balances and tones the coloring pigments. It helps protect the color from yellowing and guarantees maximum hair protection during the lifting process. PURE DIAMOND SHINE. HL.2 Irise’ =  lifts and...

$ 20.25

The Toner Cream is ideal for naturally blonde, bleached or lightened hair. It provides a progressive and balanced toning action. Neutralizes unwanted warm underlying tones. Its delicate formula is made with eco-certified Inca Oil & Active Shine Complex. It gives outstanding longer lasting brilliance.  PURE CIPRIA: Paster-blonde effect, ideal for neutralizing underlying intense yellow tones, perfect for very personalized blondes....

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$ 27.80 $ 35.00

Pure Hi-Lite is a premium lifting hair cream specialized in decoloring cosmetically colored hair. The “Crystal-Clear” formula lifts up to 3 levels without modifying the tone character. Its gradual permanent lightening action works well on lengths and ends. The result is clean and neat. Use: In a non-metallic bowl mix PURE HI-LITE in the ratio 1:2 with Cream Coactivator at...

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$ 18.99

Total Blond Activator is a cosmetic oxidizing activator cream enriched with paraben-free Hyaluronic Acid for its filling action, eco-certified Inca oil and Active Shine Complex for their excellent protecting and illuminating properties. Its specific creamy consistency is ideal for full-head lightening. It guarantees maximum scalp comfort and full respect of the hair structure when mixed with Pure Light Cream, mixing...