Alter Ego Italy

Shampoo for damaged hair Restructuring shampoo for treated and damaged hair. The innovative reticular structure wraps the hair allowing the active principles in the formula to settle and perform their restorative action. Contains a mix of amino acids. Gently cleanses. Strengthens the hair structure while protecting hair fibre. Immediate restorative action. For stronger, healthier and shinier hair. pH 5.0-5.5. Free from...

Shampoo for normal/thick hair Ultra delicate revitalizing shampoo for normal to thick hair. Its excellent conditioning action, restores silky soft brilliance and the special antioxidizing action of Q10 guarantees an exceptional anti-age effect. pH: 5.0 – 5.5Formulated with Luviquat Excellancetm - a quaternary polymer with excellent conditioning, hydrating and protecting properties. restores moisture and increases elasticity.

Balancing shampoo specific for after colour service. Organic Goji Berry extract helps slow down oxidation and prolongs color intensity. Organic Argan Oil makes hair softer and shiny. Moisturizes and nourishes, leaving hair easy to comb. pH 4.3-4.7.

Sulfate free Illuminating shampoo, ideal for blonde, bleached and lightened hair. Gently cleanses restoring body and brilliance even on fine and porous structures. The mix of active ingredients illuminates the hair structure guaranteeing an anti-yellow and anti-oxidizing action in synergy with the other products.