Alter Ego Italy

Intensive revitalizing lotion for stronger, more resistant hair. The leave-in activity adds extra energy, completely purifying the scalp.

Soothing, moisturizing and rebalancing treatment for sensitive scalps. Ideal when used after the technical treatment.It creates a pleasant sensation of wellness, helping to sooth itchiness, redness and taut skin.

The delicate texture performs a slight exfoliating action in skins with dandruff and excess sebum.It rids the scalp of impurities, favoring the cellular turnover and preparing it for the next treatment.

Restores the ideal condition of the skin, detoxifying and deeply cleansing the scalp.

Deal for unruly and frizzy hair. Its rich formula smooths the hair fibre, thereby improving its body and combability. The hair stays nourished, manageable and shiny for longer.

Ideal for all hair types, especially the most unruly. Its rinse-free formula nourishes the hair fibre for a perfecting effect. Hair is light, silky and shiny.

Mask nourishes and protects all hair types. Regenerates and renews stressed structures. Leaves hair silky soft, hydrated and tangle-free. Replenishes the inner hair structure with strength. Restores brilliance to external hair surface. pH 4.0–5.0. 

Illuminating serum Silk effect illuminating fluid. Add extraordinary brilliance and softness to bleached hair and blonde highlights. Illuminates naturally white and/or grey hair. Silk effect for all hair types. Ideal for a soft and natural style. It facilitates combing while guaranteeing an anti-static effect. Finely glittered.

Intensive, deep-hydrating Illuminating mask, ideal for blonde, bleached and lightened hair. Restores incredible brilliance and leaves hair silky soft, strong and healthy. The mix of active ingredients regenerates the hair structure guaranteeing exceptional suppleness and leaving hair easy to manage.