The Toner Cream is ideal for naturally blonde, bleached or lightened hair. It provides a progressive and balanced toning action. Neutralizes unwanted warm underlying tones. Its delicate formula is made with eco-certified Inca Oil & Active Shine Complex. It gives outstanding longer lasting brilliance. PURE CIPRIA: Paster-blonde effect, ideal for neutralizing underlying intense yellow tones, perfect for very personalized blondes....
Pure Hi-Lite is a premium lifting hair cream specialized in decoloring cosmetically colored hair. The “Crystal-Clear” formula lifts up to 3 levels without modifying the tone character. Its gradual permanent lightening action works well on lengths and ends. The result is clean and neat. Use: In a non-metallic bowl mix PURE HI-LITE in the ratio 1:2 with Cream Coactivator at...
Total Blond Activator is a cosmetic oxidizing activator cream enriched with paraben-free Hyaluronic Acid for its filling action, eco-certified Inca oil and Active Shine Complex for their excellent protecting and illuminating properties. Its specific creamy consistency is ideal for full-head lightening. It guarantees maximum scalp comfort and full respect of the hair structure when mixed with Pure Light Cream, mixing...
Alter Ego Italy Pure Light Blue Powder 17.6 Oz PURE LIGHT BLUE POWDER The Compact Bleaching Powder with its new lightening formula has a lifting power of up to 7 levels. It is ideal for use with all lightening techniques and for decoloring technical services. Enriched with eco-certified Active Shine Complex and Inca Oil, it neutralizes unwanted underlying yellow tones....
Intensive, deep-hydrating Illuminating mask, ideal for blonde, bleached and lightened hair. Restores incredible brilliance and leaves hair silky soft, strong and healthy.
The mix of active ingredients regenerates the hair structure guaranteeing exceptional suppleness and leaving hair easy to manage.
Sulfate free Illuminating Conditioner, ideal for blonde, bleached and lightened hair. Restores incredible brilliance and leaves hair silky soft, strong and healthy.
The mix of active ingredients regenerates the hair structure guaranteeing exceptional suppleness and leaving hair easy to manage.
Sulfate free Illuminating shampoo, ideal for blonde, bleached and lightened hair. Gently cleanses restoring body and brilliance even on fine and porous structures.
The mix of active ingredients illuminates the hair structure guaranteeing an anti-yellow and anti-oxidizing action in synergy with the other products.
