Alter Ego Italy

For uncompromising lovers of luxury. Guaranteed protection, flexibility and brilliance during all stages of heat styling.

Moulding paste Light moulding paste for defined and shiny look. Gives hair texture, shine and smooth. Gives dry hair healthy look and helps to tame curly hair. With medium hold and extra shine. Not recommended for thin hair. Cannabis is complete source of proteins and rich in Omega 3 & 6, which conditions, hydrates and restores elasticity.

Leave-in mousse Cream mousse conditions and keeps the level of moisture balanced level for healthy color care maintenance. Enhances weightless softness leaving hair easy to manage. pH: 3.0.Free from paraben/allergen/SLES.

The Coactivator Cream is a stabilized oxidizing cream enriched with innovative new generation conditioning cationic agents. Its specific cream formula easy to mix, helps its active principles carry out a treating, replenishing and softening action on the hair structure, to guarantee maximum cosmetic action of the final color result. Its special soft and rich texture not only enhances the coloring...

B.toxkare's Preparing Shampoo has a deep cleansing action that removes impurities and styling build-up. The quick acting formula prepares the hair structure to receive the dynamic plumping and replenishing action of the treatment B.toxkare Lifting Serum. Enabling the treatment to penetrate and deliver its dynamic plumping action. 

Silver conditioner Anti-yellow conditioner for the maintenance of bleached, blonde or grey hair or hair with highlights. It reduces yellow tones, giving hair silkiness and shine. Contains special violet pigment that neutralizes yellow effects, restoring the original shade's cold pigments. Goji Berries reinvigorate and prolong color intensity by slowing down oxidation. Argan Oil, rich in Vitamin E and Omega 3...

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...

Alter Ego Italy Filler Booster Leave-In Lotion 12x10ml In some moments of one's life and even in the most agée phases, the hair can appear particularly flat, lifeless and toneless. • Leave-in plumping lotion • It wraps and seals the hair • Gives hydration and brightness • Anti-age effect USAGE • Apply on dump hair • Focus on lengths and...

Alter Ego Italy Co Activator Cream 5 Volume DeveloperThe Coactivator Cream is a stabilized oxidizing cream enriched with innovative new generation conditioning cationic agents.