Alter Ego Italy

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...

The Coactivator Cream is a stabilized oxidizing cream enriched with innovative new generation conditioning cationic agents. Its specific cream formula easy to mix, helps its active principles carry out a treating, replenishing and softening action on the hair structure, to guarantee maximum cosmetic action of the final color result. Its special soft and rich texture not only enhances the coloring...

Alter Ego Italy Pure Light Cream 17.6 Oz Pure Light Cream provides maximum control and is easy to use with all lifting techniques. It protects the hair structure thanks to its innovative formulation enriched with eco-certified Active Shine Complex and Inca Oil for more hydrated, nourished and shinier blondes. Its special creamy texture promotes superior product application and adhesion, for...

Alter Ego Italy Filler Conditioner Cream 7 Oz In some moments of one's life and even in the most agée phases, the hair can appear particularly flat, lifeless and toneless. • Plumpling conditioner • Ideal for all hair types • Detangles and hydrates • Volumizing action • Gives body without weighing it down USAGE • Apply on dump hair •...

Alter Ego Italy Filler Replumping Shampoo Replumping shampoo enriched with Hairfiller Complex- made with quaternized hyaluronic acid and natural wheat extract. Gentle cleansing action Prepares the hair for subsequent treatments Plumping Shampoo Ideal for all hair types Plump Effect Anti-age action Hair Filler Complex technology Hyrates, illuminates and plumps the hair from the inside With Wheat extract

Alter Ego Italy Fast Color 10" 3.38 Oz Fast Color 10' is Alter Ego Italy's answer to this pressing need. A professional and permanent color that works in just 10 minutes, guaranteeing 100% coverage of white hair. 18 Nuances and 5 chromatic series: NATURAL, BROWN, GOLDEN, COPPER and RED, to intensify the tones, play with shades, enhance the brilliance or...

Alter Ego Italy Urban Proof Dry Shampoo 6.76 Oz Refresh your next-day hair in an instant with the Alter Ego Italy Urban Proof Dry Shampoo. Using anti-pollution Urban Sheild Technology to cleanse the scalp by absorbing the excess sebum and oils, leaving your hair refreshed and delicately scented.

When being flexible and supple is a prerogative. Modeling fluid perfect to create soft and supple definition. Magnificent memory effect for long lasting curl hold.

Excellent for creating unstructured bang-on vintage styles. Weightless non–greasy.