Alter Ego Italy

Alter Ego Italy Urban Proof Rehab Shampoo 6.7 Oz A Rebalancing Cleansing shampoo ideal for all hair types. Hydrating, deeply moisturizes and eliminates any residue. Particularly suitable for use after sun exposure.

To perfect your hairstyle and to reproduce a beach effect, the Alter Ego brand offers you the Urban Proof sea salt hair spray with UV protection. It is a product formulated with mineral salts that helps you create a "beach exit" look while ensuring good hold of the hair and a matte effect.

Alter Ego Italy Blonde Maintain Shampoo Over time natural blonde, bleached or lightened hair develops annoying yellow reflexes that pollute the colour’s purity. Blonde Maintain is a brightening anti-yellowing shampoo ideal for the treatment and maintenance of all natural, lightened or bleached blond hair. It protects the colour, neutralises unwanted yellow tones and restores shine. The result is a cool...

Alter Ego Italy Just Color Clear Way 5 OzGel direct colour with pure pigments. USAGE: Apply the selected colour or mix on washed and towel-dried hair Leave it on for max 30 minutes For an increased duration dry hair before applying After the setting, lather the colour and apply the shampoo

Alter Ego Italy Just Color Moka Brown 5 OzGel direct colour with pure pigments. USAGE: Apply the selected colour or mix on washed and towel-dried hair Leave it on for max 30 minutes For an increased duration dry hair before applying After the setting, lather the colour and apply the shampoo

Alter Ego Italy Just Color Sweet Toffee 5 OzGel direct colour with pure pigments. USAGE: Apply the selected colour or mix on washed and towel-dried hair Leave it on for max 30 minutes For an increased duration dry hair before applying After the setting, lather the colour and apply the shampoo

Alter Ego Italy Just Color Spicy Brown 5 OzGel direct colour with pure pigments. USAGE: Apply the selected colour or mix on washed and towel-dried hair Leave it on for max 30 minutes For an increased duration dry hair before applying After the setting, lather the colour and apply the shampoo

Alter Ego Italy Just Color Rott Violet 5 OzGel direct colour with pure pigments. USAGE: Apply the selected colour or mix on washed and towel-dried hair Leave it on for max 30 minutes For an increased duration dry hair before applying After the setting, lather the colour and apply the shampoo

Alter Ego Italy Just Color Velvet Peach 5 OzGel direct colour with pure pigments. USAGE: Apply the selected colour or mix on washed and towel-dried hair Leave it on for max 30 minutes For an increased duration dry hair before applying After the setting, lather the colour and apply the shampoo