Alterna

A daily, sulfate-free cleansing treatment that instantly thickens hair while purifying and protecting the scalp. “The Science of Skincare for the Hair” WHAT IT DOES • Cleansing treatment that instantly thickens hair while purifying and protecting the scalp • Reduces the amount of DHT - a key contributor to hair loss - on the surface of the scalp and eliminates...

Which hair type is it good for?✔ Straight✔ Wavy✔ Curly✔ Coiled✔ Tightly Coiled What it is:A shampoo that protects, minimizes color fade, and replenishes moisture. Key benefits:- Preserves hair color, vibrancy, and shine- Replenishes lost moisture- Provides powerful color-fade protection If you want to know more…This luxurious shampoo features dual capture complex to provide UV protection, minimize color fade for...

A luxurious, sulfate-free volumizing shampoo. “The Science of Skincare for the Hair” WHAT IT DOES Thickens hair from root-to-tip while protecting hair from color fade, daily stresses and future damage. WHAT ELSE YOU NEED TO KNOW Free of parabens, sulfates, synthetic dye, petro-chemicals, phthlates, GMOs and Tricolsan How to use Massage throughout wet hair and scalp. Rinse thoroughly. Repeat if...

A sulfate-free, deeply reparative shampoo. “The Science of Skincare for the Hair” WHAT IT DOES • Restorative shampoo transforms severely damaged hair, intensely nourishing and repairing • Formulated with Strand-Building Proteins, which reconstruct each individual strand of hair from the inside out • Rebuilds and resurfaces, leaving strands strong, healthy, smooth, shiny and fully restored • Reduces breakage by 95%...

Alterna Caviar Anti-Frizz Shampoo 8.5 OzA frizz-controlling luxe shampoo that gently cleanses while controlling the level of moisture in the hair. Strands are left smooth, with over 80% less frizz for up to 72 hours.**Based on a clinical study, with use of CAVIAR Anti-Frizz Shampoo, Conditioner & Blowout Butter

Alterna My Hair. My Canvas. Me Time Everyday Shampoo WHAT IT IS A gentle vegan moisturizing shampoo that enhances shine, adds smoothness & improves manageability. For most hair types. WHAT IT DOES • Daily vegan replenishing shampoo • Adds moisture to hair • Gently cleanses & hydrates • Enhances shine, improves manageability & smoothness of hair • Safe for color-treated...

Alterna My Hair. My Canvas. More to Love Bodifying Shampoo WHAT IT IS A vegan body enhancing shampoo that creates a foundation of fullness, texture & movement, without drying hair. For most hair types. WHAT IT DOES • Vegan body enhancing cleanser • Creates foundation of fullness, texture and movement • Improves manageability, maintain's hair's natural smoothness, and boosts gloss

Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser WHAT IT IS A mild, vegan exfoliating cleanser that gently removes impurities & build-up from the hair, without stripping color. For most hair types. WHAT IT DOES • It's like an exfoliating cleanser but for your hair • Effectively rids hair of build-up and impurities • Improves smoothness & manageability •...

A sulfate-free cleanser that rebalances and nourishes all hair types. Formulated with the perfect fusion of ten key ingredients to transform hair, including Moroccan Quillaia to cleanse without stripping color or moisture. How to use Apply a small amount, lather and rinse.