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Hair Color

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Alter Ego Italy Fast Color 10" 3.38 Oz
$ 17.99

Alter Ego Italy Fast Color 10" 3.38 Oz Fast Color 10' is Alter Ego Italy's answer to this pressing need. A professional and permanent color that works in just 10 minutes, guaranteeing 100% coverage of white hair. 18 Nuances and 5 chromatic series: NATURAL, BROWN, GOLDEN, COPPER and RED, to intensify the tones, play with shades, enhance the brilliance or...

- 8%
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Alter Ego Italy Gentle Protective Lightener 17.6 Oz
$ 52.42 $ 57.00

Lightening powder with purple micro-pigments with neutralising abilities ideal for safe lightening techniques up to 7 levels.

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Alter Ego Italy Passion Color Mask Amarena (Red)
$ 8.89

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...

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Alter Ego Italy Passion Color Mask Argento (Silver)
$ 8.89

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...

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Alter Ego Italy Passion Color Mask Beige
$ 8.89

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...

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Alter Ego Italy Passion Color Mask Cacao (Coffee)
$ 8.89

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...

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Alter Ego Italy Passion Color Mask Caramel
$ 8.89

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...

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Alter Ego Italy Passion Color Mask Castagna (Chestnut)
$ 8.89

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...

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Alter Ego Italy Passion Color Mask Cioccolato (Chocolate)
$ 8.89

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...