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Hair Color

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Alter Ego Italy Pastel Toner 2 Oz
$ 20.25

Creative Toning with a Pastel Effect is ideal for blonde, bleached or lightened hair (bases from 7 to 10). Applied to medium/dark bases (bases from 5 to 6), it gives your hair delicate reflexes. Modular duration up to a maximum of 6/8 washes makes the color versatile and trendy.  It can also be used as a modulator: Denim Mauve balances...

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Alter Ego Italy Ph Changer 4.22 Oz
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The pH Changer is an additive formulated to transform and modify the pH of traditional oxidative colors. By changing the pH of Techno Fruit Color and My Color coloration cream, pH Changer offers to create a tone on tone and semi-permanent hair color. The new acid pH creates a gentle color service, eliminates porosity, enhances the brilliance and creates new...

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Alter Ego Italy Pure Diamond Lift 2 Oz
$ 20.25

Pure Diamond Lift is a permanent coloring cream with a powerful lightening effect that lifts up to 5 tones. It makes the hair fiber more hydrated, suppler and shinier. It balances and tones the coloring pigments. It helps protect the color from yellowing and guarantees maximum hair protection during the lifting process. PURE DIAMOND SHINE. HL.2 Irise’ =  lifts and...

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Alter Ego Italy Pure Hi Lite Lifting Cream 5.07 Oz
$ 27.80 $ 35.00

Pure Hi-Lite is a premium lifting hair cream specialized in decoloring cosmetically colored hair. The “Crystal-Clear” formula lifts up to 3 levels without modifying the tone character. Its gradual permanent lightening action works well on lengths and ends. The result is clean and neat. Use: In a non-metallic bowl mix PURE HI-LITE in the ratio 1:2 with Cream Coactivator at...

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Alter Ego Italy Pure Light Blue Powder 17.6 Oz
$ 37.00

Alter Ego Italy Pure Light Blue Powder 17.6 Oz PURE LIGHT BLUE POWDER The Compact Bleaching Powder with its new lightening formula has a lifting power of up to 7 levels. It is ideal for use with all lightening techniques and for decoloring technical services. Enriched with eco-certified Active Shine Complex and Inca Oil, it neutralizes unwanted underlying yellow tones....

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Alter Ego Italy Pure Light Cream 17.6 Oz
$ 47.89

Alter Ego Italy Pure Light Cream 17.6 Oz Pure Light Cream provides maximum control and is easy to use with all lifting techniques. It protects the hair structure thanks to its innovative formulation enriched with eco-certified Active Shine Complex and Inca Oil for more hydrated, nourished and shinier blondes. Its special creamy texture promotes superior product application and adhesion, for...

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Alter Ego Italy Pure Toner 2 Oz
$ 20.25

The Toner Cream is ideal for naturally blonde, bleached or lightened hair. It provides a progressive and balanced toning action. Neutralizes unwanted warm underlying tones. Its delicate formula is made with eco-certified Inca Oil & Active Shine Complex. It gives outstanding longer lasting brilliance.  PURE CIPRIA: Paster-blonde effect, ideal for neutralizing underlying intense yellow tones, perfect for very personalized blondes....

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Alter Ego Italy Technofruit Color 3.38 Oz
$ 14.70

Permanent hair colour Technofruit Color permanent hair colour is a wonderful colour cocktail for your hair! Contains Mangosteen that is rich in antioxidants, Coconut Oil, Honey, Cotton Seed Oil, Linseed Oil and hair structure reinforcing Hydrolized Keratin.

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Alter Ego Italy Technofruit Color 3.38 Oz 8-9
$ 14.70

Permanent hair colour Technofruit Color permanent hair colour is a wonderful colour cocktail for your hair! Contains Mangosteen that is rich in antioxidants, Coconut Oil, Honey, Cotton Seed Oil, Linseed Oil and hair structure reinforcing Hydrolized Keratin.