It’s A 10

Its a 10 Miracle Volumizing Shampoo 10 Oz Over time, certain hair care products can leave hair weighted down and lifeless. That's where It's a 10 Volumizing Shampoo comes to the rescue. Our lightweight, daily, sulfate-free shampoo is designed to remove build-up while also nourishing and strengthening hair to reveal its natural beauty and volume. Ideal for delicate, fine, thinning...

Its a 10 Potion 10 Collection Miracle Repair Hair Mask 8 Oz Reverse Damage, Dryness, and Dullness Like Magic. For hair that faces extreme challenges, a magical elixir like It’s a 10 Potion 10 is the only solution. Apply the ultra-thick, rich, creamy formula of Potion 10’s Miracle Repair Hair Mask to even the most stressed-out tresses and you’ll see...

Its a 10 Potion 10 Miracle Instant Repair Leave-in 4 Oz Our popular leave-in conditioner product is now enhanced with an extra dose of repair and restoration. With just a few sprays, this concentrated conditioning mist penetrates deep into hair for all-day moisturizing action. Upon application, the hair’s cuticle is sealed, providing instant detangling and allowing natural essences to de-frizz,...

Its a 10 Potion 10 Miracle Repair Shampoo Unlike shampoos that strip away hair’s natural oils and resiliency, It’s a 10 Potion 10 Miracle Repair Shampoo actually strengthens and corrects hair with each use. This rich, color-safe formula builds to a thick, foamy lather that penetrates the entire hair shaft from roots to tip, healing the cuticle and sealing dry,...

Its a 10 Potion 10 Miracle Styling Potion 4.5 Oz The Secret to Gorgeous Styling Success. Ever wish you could perfect your dream hair style and improve the overall condition of your hair at the same time? Think of Potion 10 as your secret weapon. Lightweight and silky, with no dulling residue or stiffness, our miracle elixir absorbs into hair,...

Its a 10 Silk Express Miracle Silk Conditioner Few compounds deliver the luxe conditioning and weightless body of silk – which is why It’s a 10’s Silk Express Miracle Conditioner uses lightweight natural silk as its main ingredient. No other single natural ingredient delivers the same performance as It’s a 10’s silk proteins for reducing drying time, eliminating frizz, locking...

Its a 10 Silk Express Miracle Silk Intensive Hand Cream 4 Oz When stylists and professionals told us they noticed their hands were getting softer from regularly using our products, we thought – why stop with hair? It’s a 10 Silk Express Miracle In10sive Hand Cream is the result of that moment of inspiration. Because our products are made with...

Its a 10 Silk Express Miracle Silk Leave-in The world’s favorite leave-in conditioner just keeps getting better. Now, It’s a 10 Haircare’s signature leave-in conditioner is available with the power and performance of silk protein. Spray on and comb through wet or dry hair for noticeably amazing shine and smoothness. Tangles slide out effortlessly, while additional conditioners repair and reinforce...