Keratin Styling

Volumizing primer An absolute must have beauty product for your hair: primes and protects hair before styling.Mousse volumizing primer wraps a soft protective film, around the hair shaft leaving hair looking and feeling thicker and healthier. On fine hair, gives great weightless volumizing effect from root to tip. Used on long hair, its effective priming action creates the perfect foundation...

For lovers of hi-tech and heights. Volumising hairspray elevates and satisfies structures in need of big body and super elasticity. Compact hold and rapid drying action. Ideal for all textures and lengths.

Perfect for matte lived-in and “textured” looks.

Moisturizing and anti-pollution action hair & body fluid.

Keep surfaces sanitized with this hygiene spray. Enriched with Tea Tree oil to purify, it is perfect for combs and brushes.

Ideal for all hair types, this leave-in detangling conditioner comes complete with UV protection. Nourishes and hydrates while protecting the hair fiber structure from damage.

Escape the city with this unique hair and body fragrance. This mist is formulated with cutting edge Urban Shield Technology that provides protection for your hair and skin against smog, fine particles and heavy metals polluting our air. 

To perfect your hairstyle and to reproduce a beach effect, the Alter Ego brand offers you the Urban Proof sea salt hair spray with UV protection. It is a product formulated with mineral salts that helps you create a "beach exit" look while ensuring good hold of the hair and a matte effect.

Rebuilding spray aplifies texture and volume. Perfect for replenIshing limp structures with increased root volume and restoring weightless body & bounce. The hair structure looks and feels stronger with enhanced elasticity and silky softness along lengths and ends. Useful for preventing the formation of split ends. pH: 3.8 - 4.2TECHNICAL TIP:Apply to the roots. Excellent on fine,depleted structures greatly in...