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Disciplines and tames frizz, leaving the beard easy to comb and brush. Softens, tones and adds shine.

Multifunctional oil treatment for hair. Enriched with eco-certified Argan Oil and Tamanu Nut Oil. Instantly restores shine, provides nourishment and tames frizzy hair. For all hair types.

Alter Ego Italy Blonde Maintain Shampoo Over time natural blonde, bleached or lightened hair develops annoying yellow reflexes that pollute the colour’s purity. Blonde Maintain is a brightening anti-yellowing shampoo ideal for the treatment and maintenance of all natural, lightened or bleached blond hair. It protects the colour, neutralises unwanted yellow tones and restores shine. The result is a cool...

Leave-in densifying treatment for scalp. Frequent use lotion. It deeply nourishes the hair follicle and smoothes the cuticle. Hair is visibly fuller, healthier and stronger. Weightless action. 98% of natural origin ingredients.

Tonic mousse with a remineralising action. Conditioning action on lenghts and ends. Cashmere effect. Controls oxidative stress & perfects the hair structure. 98% of natural origin ingredients.

Bodifying is suited to all types of hair, especially fragile thinning hair. Gives a boost of energy to the scalp resulting in visibly fuller, healthier and stronger hair.

Alter Ego Italy Booster 2 Oz Colour intensifier cream Enhances or balances the colours For full, intense and bright colours No Ammonia Maximum versatility Protects and prolongs the intensity of the colour Easy to mix Leaves the hair soft and silky USAGE It can be used mixed with all Alter Ego Italy colours, super-bleaching and toning creams up to a...

Gentle, lightweight shampoo with a sweet scent. Formulated to cleanse, relax and soothe the most sensitive scalps. Ideal as a shampoo for alternating between treatments.

The Coactivator Cream is a stabilized oxidizing cream enriched with innovative new generation conditioning cationic agents. Its specific cream formula easy to mix, helps its active principles carry out a treating, replenishing and softening action on the hair structure, to guarantee maximum cosmetic action of the final color result. Its special soft and rich texture not only enhances the coloring...