Shampoo

Sulfate free Illuminating shampoo, ideal for blonde, bleached and lightened hair. Gently cleanses restoring body and brilliance even on fine and porous structures. The mix of active ingredients illuminates the hair structure guaranteeing an anti-yellow and anti-oxidizing action in synergy with the other products.

Moisturising regenerating shampoo with a special blend of Natural Oils (Black Cumin, Patauà, Tsubaki).

Ideal for unruly and frizzy hair. Its mix of fine oils – Argan and Coconut oil – provides a gentle, lush cleansing action, also nourishing and taming particularly difficult hair. Leaves hair manageable, shiny and easy to comb.

Anti-yellow silver shampoo Color maintenance shampoo anti-yellow for decoloured or grey hair. It nourishes and tones highlights streaks, bleached or grey hair attenuating yellow tones. It restores shine to grey hair. pH 5.0-5.2.

Gently cleanses all hair types after sun exposure. Eliminates build-up and all traces of salt and chlorine while offering a deep hydration. Leaves hair silky soft and protected. pH 5.5-6.0.

Enriched with a mixture of tropical fruits, it gently cleanses the skin after sun exposure, conveying a pleasant sense of softness and leaving the skin hydrated and scented.

Alter Ego Italy Urban Proof Rehab Shampoo 6.7 Oz A Rebalancing Cleansing shampoo ideal for all hair types. Hydrating, deeply moisturizes and eliminates any residue. Particularly suitable for use after sun exposure.

Its exclusive formula with Urban Shield Technology and Activated Vegetal Charcoal gently cleanses all types of hair, leaving it light, shiny and clean longer. It carries out an effective purifying action, removing impurities and particulate matter, protecting the hair against pollutants present in urban environments.

Ultra-light cleansing for fine hair with no tone. The formula, enriched with cotton and bamboo oil, transforms hair and restores long-lasting body and volume for visibly clean, shiny hair and a durable styling.