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Alter Ego Italy Passion Color Mask Sabbia (Sand)
$ 8.89

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...

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Alter Ego Italy Passion Color Mask Vanilla
$ 8.89

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...

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Alter Ego Italy Passion Color Mask Zucca (Pumpkin)
$ 8.89

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...

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Alter Ego Italy Pastel Toner 2 Oz
$ 20.25

Creative Toning with a Pastel Effect is ideal for blonde, bleached or lightened hair (bases from 7 to 10). Applied to medium/dark bases (bases from 5 to 6), it gives your hair delicate reflexes. Modular duration up to a maximum of 6/8 washes makes the color versatile and trendy.  It can also be used as a modulator: Denim Mauve balances...

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Alter Ego Italy Ph Changer 4.22 Oz
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The pH Changer is an additive formulated to transform and modify the pH of traditional oxidative colors. By changing the pH of Techno Fruit Color and My Color coloration cream, pH Changer offers to create a tone on tone and semi-permanent hair color. The new acid pH creates a gentle color service, eliminates porosity, enhances the brilliance and creates new...

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Alter Ego Italy Protective Tinting Apron
$ 19.89

Alter Ego Italy Protective Tinting Apron

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Alter Ego Italy Pure Balancing Shampoo
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Purifying, rebalancing shampoo formulated to gently remove excess sebum and / or dandruff. Purifies and cleanses impure skins, leaving the hair light and clean.

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Alter Ego Italy Pure Diamond Lift 2 Oz
$ 20.25

Pure Diamond Lift is a permanent coloring cream with a powerful lightening effect that lifts up to 5 tones. It makes the hair fiber more hydrated, suppler and shinier. It balances and tones the coloring pigments. It helps protect the color from yellowing and guarantees maximum hair protection during the lifting process. PURE DIAMOND SHINE. HL.2 Irise’ =  lifts and...

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Alter Ego Italy Pure Hi Lite Lifting Cream 5.07 Oz
$ 27.80 $ 35.00

Pure Hi-Lite is a premium lifting hair cream specialized in decoloring cosmetically colored hair. The “Crystal-Clear” formula lifts up to 3 levels without modifying the tone character. Its gradual permanent lightening action works well on lengths and ends. The result is clean and neat. Use: In a non-metallic bowl mix PURE HI-LITE in the ratio 1:2 with Cream Coactivator at...