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Alter Ego Italy

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Alter Ego Italy Gentle Protective Lightener 17.6 Oz
$ 52.42 $ 57.00

Lightening powder with purple micro-pigments with neutralising abilities ideal for safe lightening techniques up to 7 levels.

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Alter Ego Italy Ultra 9 Lightener 17.6 Oz
$ 52.20 $ 57.00

Zero-dust grey bleaching powder for intense and precise lightening techniques up to 9 levels. Its creamy texture, obtained in a mixture with Coactivator Cream, ensures high neutralisation during lightening. Its formula, enriched with Pro-Light System, respects hair structure for both fast lightening, up to 5 levels in 30 minutes, and high-performance lightening, up to 9 levels in 60 minutes.

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Alter Ego Italy Balayage Clay Lightener 15.9 Oz
$ 49.99 $ 57.00

Zero-dust bleaching powder, ideal for freehand lightening techniques up to 7 levels. Its versatile formula, enriched with Kaolin-White Clay and Pro-Light System, is easy to mix and gives the product an elastic texture, allowing for maximum precision and adhesion when applying the mixture to the strand, while respecting the structure of the hair. Use with Coactivator Cream.

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Alter Ego Italy Passion Color Mask Nero (Black) 8.45 Oz
$ 32.99 $ 35.00

Alter Ego Italy Passion Color Mask Nero (Black) 8.45 OzThe Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors.

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Alter Ego Italy Booster 2 Oz
$ 19.99

Alter Ego Italy Booster 2 Oz Colour intensifier cream Enhances or balances the colours For full, intense and bright colours No Ammonia Maximum versatility Protects and prolongs the intensity of the colour Easy to mix Leaves the hair soft and silky USAGE It can be used mixed with all Alter Ego Italy colours, super-bleaching and toning creams up to a...

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Alter Ego Italy Passion Color Mask Zucca (Pumpkin)
$ 8.89

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...

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Alter Ego Italy Passion Color Mask Sabbia (Sand)
$ 8.89

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...

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Alter Ego Italy Passion Color Mask Castagna (Chestnut)
$ 8.89

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...

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Alter Ego Italy Passion Color Mask Nocciola (Hazelnut)
$ 8.89

The Passion Color Mask is a conditioning color treatment that instantly enhances, illuminates and intensifies natural and cosmetic colors. It restores tone intensity and exceptional brilliance. Amoniac and peroxide free, its formula enriched with Inca Oil restores, nourishes, and deeply hydrates the hair structure, making your hair soft and manageable. 15 colors available in 250 ml and 50 ml format...