Zero-dust bleaching powder, ideal for freehand lightening techniques up to 7 levels. Its versatile formula, enriched with Kaolin-White Clay and Pro-Light System, is easy to mix and gives the product an elastic texture, allowing for maximum precision and adhesion when applying the mixture to the strand, while respecting the structure of the hair. Use with Coactivator Cream.
Alter Ego Italy Blonde Maintain Shampoo Over time natural blonde, bleached or lightened hair develops annoying yellow reflexes that pollute the colour’s purity. Blonde Maintain is a brightening anti-yellowing shampoo ideal for the treatment and maintenance of all natural, lightened or bleached blond hair. It protects the colour, neutralises unwanted yellow tones and restores shine. The result is a cool...
Alter Ego Italy Booster 2 Oz Colour intensifier cream Enhances or balances the colours For full, intense and bright colours No Ammonia Maximum versatility Protects and prolongs the intensity of the colour Easy to mix Leaves the hair soft and silky USAGE It can be used mixed with all Alter Ego Italy colours, super-bleaching and toning creams up to a...
The Coactivator Cream is a stabilized oxidizing cream enriched with innovative new generation conditioning cationic agents. Its specific cream formula easy to mix, helps its active principles carry out a treating, replenishing and softening action on the hair structure, to guarantee maximum cosmetic action of the final color result. Its special soft and rich texture not only enhances the coloring...
The Coactivator Cream is a stabilized oxidizing cream enriched with innovative new generation conditioning cationic agents. Its specific cream formula easy to mix, helps its active principles carry out a treating, replenishing and softening action on the hair structure, to guarantee maximum cosmetic action of the final color result. Its special soft and rich texture not only enhances the coloring...
The Coactivator Cream is a stabilized oxidizing cream enriched with innovative new generation conditioning cationic agents. Its specific cream formula easy to mix, helps its active principles carry out a treating, replenishing and softening action on the hair structure, to guarantee maximum cosmetic action of the final color result. Its special soft and rich texture not only enhances the coloring...
The Coactivator Cream is a stabilized oxidizing cream enriched with innovative new generation conditioning cationic agents. Its specific cream formula easy to mix, helps its active principles carry out a treating, replenishing and softening action on the hair structure, to guarantee maximum cosmetic action of the final color result. Its special soft and rich texture not only enhances the coloring...
Alter Ego Italy Co Activator Cream 5 Volume DeveloperThe Coactivator Cream is a stabilized oxidizing cream enriched with innovative new generation conditioning cationic agents.
Creative Changer revolutionizes the experience of color services in the salon, enabling the colourist to produce multicolor artistic effects rapidly and with total freedom. Innovative technology creates a flexible barrier that keeps the sections of different shades separate, avoiding contamination of the tone and the highlight during application. Allowing up to three shades of color, placed side by side with...
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