Alter Ego Italy Pure Light Cream 17.6 Oz Pure Light Cream provides maximum control and is easy to use with all lifting techniques. It protects the hair structure thanks to its innovative formulation enriched with eco-certified Active Shine Complex and Inca Oil for more hydrated, nourished and shinier blondes. Its special creamy texture promotes superior product application and adhesion, for improved transporting of the natural active principles. It lifts up to 7 levels. Use: Mix the required amount of Cream Coactivator according to the chosen lifting technique 1:1,5 gives a more compact consistency perfect for free-hand techniques 1:2 gives a more fluid consistency perfect for foil techniques 1:2 for full-head lightening
