Amika Keep Your Color Shampoo

Extending your hair color lifeline has never been easier thanks to the unique combination of UV filters and antioxidant-rich obliphica berry. Sophisticated UV filters shield color and prevent fading, while powerful antioxidants protect against free radical damage.

Vibrant color is locked in and protected.

5 different amino acids strengthen the hair shaft, smooth the cuticle and boost the hair’s elasticity and health.

FOR: those looking to get the most out of their color by protecting it from damaging UV rays + color fading.